In the changing context of the brand market economy, design brand SCA realizes that changing the brand identity is necessary in the transformation of the brand, and at the same time, the new brand identity helps customers easily recognize and remember the brand.
Time: 2017
Description: Rebranding
Responsibilities:
- Follow up brand repositioning on platforms - Coordinate the design unit on logo ideas with a new style that matches the brand's direction. - Publish brand repositioning content that helps explain why and share your brand's new positioning with customers.
Rebrand: Brand Identity, Brand positioning, Brand website, Brand image, etc.
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